These Terms of Service ("Terms") govern access to and use of YourTracking, the hosted server-side conversion tracking service at yourtracking.ai (the "Service"), including this public website. YourTracking is a service of Lodestar Ecommerce LLC, 5830 E 2ND ST, STE 7000 #34998, Casper, WY 82609, USA; in these Terms, "we" and "us" mean that company, and "you" means the business accepting them.
1. Acceptance & eligibility
Creating an account, installing our free Shopify app, or using the Service, means you accept these Terms and the Data Processing Agreement, which forms part of these Terms and applies from the moment you create an account. You accept them on behalf of your business; there is nothing to tick or sign. The Service is offered only to businesses, not to consumers, and is for business use only. You confirm you are authorised to bind your business and to install our Shopify app on the stores you connect.
2. The Service
The Service is hosted: you are granted access to it, not a copy of the underlying software. It is additive: it augments your advertising-platform tracking and is designed so that if it is unavailable, your storefront and checkout continue to operate normally and only the enhanced tracking pauses. We may improve, change, or deprecate features over time.
3. Installation & connected accounts
- You connect your store to the Service with our free Shopify app, and connect the Google Ads and/or Meta accounts for which you want conversions delivered.
- You are responsible for the accuracy of the information you provide and for having authority to connect the stores and ad accounts.
- The Service is licensed for the stores you connect; it may not be used for stores you have not connected.
Connecting an account is your instruction to us. When you connect a third-party platform to the Service (for example Google Ads, Meta, or Shopify), you are instructing us to send your data to that platform on your behalf, and we act on that instruction. Data received by a platform is then handled under that platform's own terms and privacy policy, which are outside our control. You are responsible for having the right to send that data and for the settings you choose on those platforms.
Meta. When you connect Meta, we send your store's Meta events ourselves. Switch off every other source that sends the same events to the same Meta dataset, such as another tracking app or a pasted pixel, and confirm it in the Service. Events counted twice because another source still sends them are your responsibility.
Values you choose. Where the Service lets you choose the value sent to an ad platform, such as revenue with or without tax, that value is worked out from your Shopify data and your settings. You are responsible for the settings you choose. A change of value changes how the platform bids.
4. Acceptable use
You agree to use the Service only for lawful business purposes and only for stores selling goods or services permitted by Google, Meta, and Shopify. You must not use the Service: (a) for any business or content prohibited by those platforms or by law (including fraud, adult content, weapons, illegal drugs, or deceptive or hateful practices); (b) to circumvent, disable, or probe the security, protection measures, or access controls of the Service; (c) to build, or help anyone build, a competing product, or to benchmark the Service for a competitor; or (d) in any way that could cause our shared infrastructure or our platform accounts with Google, Meta, or Shopify to be suspended or penalised. We may refuse, suspend, or discontinue the Service for any store that breaches this section.
Automated access. You may not use robots, spiders, scrapers, crawlers, offline readers or other automated means to access, copy or monitor this website or the Service. You may not send more requests than a person using a browser at a normal pace would. Search engines and AI search tools may read the public pages of this website as our robots.txt file allows, to show them in their results.
Your own AI. You may connect your own AI assistant, a sheet or your own software to the Service with a key you make under Account, AI keys. It may read your organization's figures through that connection, within the rights of the person who made the key and at the pace the connection allows; this is not a breach of this section.
5. Licence & restrictions
We grant you a non-exclusive, non-transferable, non-sublicensable, revocable licence to use the Service solely for your connected Shopify stores, for your own business. You shall not: (a) resell, rent, sublicense, share, or provide the Service to any third party; (b) copy, reproduce, or redistribute any software, script, snippet, or configuration that forms part of the Service; (c) use the Service for stores you have not connected; or (d) reverse-engineer, decompile, or attempt to derive the source, methods, or server logic of the Service.
Screenshots and recordings. The pages of the Service behind the sign-in are not public. You may not copy, publish or share screenshots or recordings of them outside your own business. You may share them with us when you ask for help, with the owner of a store you connected, and with your own advisers who must keep them confidential.
6. Intellectual property & feedback
All software, design, methods, know-how and dashboards that make up the Service are and remain our property or that of our licensors. Your data remains yours; you grant us a licence to process it to deliver the Service, as described in the Data Processing Agreement. If you send us feedback, ideas, or suggestions about the Service, you grant us a perpetual, worldwide, royalty-free licence to use them to improve the Service, with no obligation to you.
The systems that make up the Service, including the tracking engine, the way it recognises and delivers conversions, the reporting, and any tool we add later, are built and owned by us. You may not copy or replicate them, or help another organization do so, whether from the software itself or from what you learn while using the Service. Building your own tracking with your own means is of course fine; rebuilding ours is not.
Our public website. The texts, design, layout, graphics, calculators and other tools, price tables, demo and videos of this public website belong to us or our licensors. You may not copy, frame, mirror or reuse them, in whole or in a substantial part, without our written permission. Linking to our pages is fine.
Our name and logo. The YourTracking name and logo, and the look of this website and the Service, are ours. You may not use them, or anything confusingly similar, without our written permission. You may say that your business uses YourTracking.
Confidential information. What you see inside the Service after you sign in, such as its screens, reports, settings, help texts and the way it works, is our confidential information. Keep it confidential and use it only to use the Service for your own business. Your own data shown there remains yours. This does not cover what is public through no fault of yours, or what the law requires you to disclose.
What your AI reads. The figures an AI key reads are your own data and remain yours. The connection and its descriptions are part of the Service: use them only for your own business. Keep a key secret: anyone who holds it reads what it may read until it ends or you turn it off.
7. Your responsibilities, consent & lawful basis
You are the data controller for your shoppers' data and we are your processor (see section 10). You are solely responsible that: (a) you have a lawful basis and, where required, valid consent from your visitors to collect their data and transmit it to advertising platforms, and that the cookie setting you choose in the Service fits it; and (b) you maintain your own privacy policy and cookie disclosures to your shoppers.
Your cookie setting. In YourTracking you choose, for each store, how we treat visitors who reject cookies: “Track everyone” or “Follow my cookie banner”. You choose it during setup and can change it at any time in your store settings. That choice is yours, and so is making sure it fits the privacy laws that apply to your store. The choice you make, the store it applies to, and the time you make it are recorded as your documented instruction to us; we follow the setting you choose and we do not, and cannot, verify your lawful basis on your behalf.
Sensitive data. You must not send us, and must configure your store not to transmit, special-category or sensitive personal data, including health or medical data, precise geolocation, government identifiers, or full payment-card numbers.
Tracking on your store. Our Shopify app adds tracking to your store that runs for every visitor. It sends us technical identifiers of the order and the visit, with the visitor's consent state, and, under your store's settings, the contact details a buyer enters at checkout. Under the settings that track everyone it also reads Meta's cookies of every buyer, for what we send to Meta; under the setting that follows your banner it reads them only for buyers who accepted marketing. The setting you choose is your instruction to us and your responsibility, as this section says, including which contact details we receive and for which buyers; you may change it at any time and it applies at once.
“Follow my cookie banner”. We read each shopper's answer from Shopify's own consent system (the Shopify Customer Privacy API). A shopper who has declined is never sent to Meta and is sent to Google only without personal data, so that Google can model the gap. This setting can only see the answers of a banner that reports into Shopify's consent system, as Shopify's own banner and most major consent apps do; with a banner that does not, the Service cannot see rejections. Checking that is part of your choice; we are not liable for tracking or transmission that occurs because a banner does not report into Shopify's consent system.
“Track everyone”. Under this setting, and under the older settings “No cookie banner” and “Banner, keep tracking everyone”, which now read as “Track everyone”, the Service sends every order, including orders from shoppers whose answer, if one was recorded, was a rejection. By choosing it you specifically warrant that you have a valid lawful basis to collect your visitors' data and send it to the advertising platforms without relying on a consent signal, and you agree to defend, indemnify, and hold us harmless from any claim, loss, liability, fine, or penalty that arises from that choice, in addition to the indemnity in section 15. Your store page shows you, for the last thirty days, how many of your orders carried a consent signal, how many were rejections, and what the Service did with them under your setting, so that you can review this choice at any time.
8. Billing
8.1 How you pay. We bill for the Service through Stripe, our payment processor. Our Shopify app is free and is never billed: it connects your store to the Service. You add a card once, on Stripe's secure card page; that page shows no amount and charges nothing by itself. Your bank may ask you to confirm a payment; you do that on your Billing tab.
8.2 Prices. For each connected store, per month: $25 for each of your first four stores and $15 for each store from the fifth. Each store includes 1,000 orders a month. Above that, for each store: $0.0125 per order from the 1,001st to the 6,000th, and $0.0075 per order above 6,000. All prices are in US dollars. Prices exclude VAT and other taxes. Our bills do not add tax at present. If we have agreed other prices with you in writing, those apply. With a 100% discount, no card is needed and tracking never stops for a missing card. The same applies while your account has at least one store connected and all of them are Shopify development stores. We tell you at least 30 days before a price change.
8.3 Your free trial. Your account starts with a 14-day free trial for your first store. Nothing is charged during it, and orders during it are never billed. If no card is saved when it ends, tracking stops (unless 8.2 says no card is needed) and you owe nothing. If a card is saved, your first bill is charged when it ends. If that first charge is refused, tracking stops at once and you owe nothing; you can start again from your Billing tab. If you have saved a card, we email you once, 7 days before your trial ends (or the night after you save it, if that is later), with the date and the amount of your first bill. If no card is saved 3 days before the end, we email you once to say that tracking stops when the trial ends unless you add one. If you cancel or delete your account during the free trial, you owe nothing, except for a store that was connected to YourTracking before (8.6).
8.4 Your billing day and your monthly bill. The moment your free trial ends sets your billing day: the same date every month after it (or the last day of a month that is too short). On each billing day you get one bill: the store fee for the month ahead for every store that counts, plus, for each store, its orders above 1,000 in the month that just ended. We do not email you before a charge, apart from the trial reminder above. Your next bill is always shown on your Billing tab.
8.5 Each store you add has a 14-day trial. Every store you add after your first gets its own 14-day trial, once per Shopify store, ever. A store that was connected to YourTracking before has no trial (8.6). Remove the store within its 14 days and you pay nothing for it; if you add it back within 7 days after its trial ends, it counts as kept. Keep it and it is billed from the first order a shopper places in it, including the trial days after that order, but never for a day of your account's free trial. It gets its own first bill: its store fee from that first order up to your next billing day, and its orders above 1,000 from billing months that have already ended. Its orders in the current month are on your next monthly bill, and from then on it is on your monthly bill like every other store. A kept store with no shopper order yet is not billed until its first one.
8.6 Stores used before. The trial belongs to the Shopify store, not to your account. A store that was connected before, to this or any other account, gets no new trial: it is billed from the moment it is connected again, or from the date its store fee is already paid up to, if that is later. If such a store joins while your account's free trial runs and a card is saved, it is billed from its connect on its own first bill after the free trial ends (or on your last bill if the account ends first). If no card is saved, your account's free trial ends 48 hours after the store is connected, unless a card is saved within those 48 hours.
8.7 How orders are counted. Orders are counted for each store separately, from the moment that store's billing starts, at the time each order reaches us. Every live order counts, including your own test orders and orders that are later refunded or cancelled. Orders we import from before your store was connected to the Service are never billed. Shopify development stores are never billed. If orders are ever missing from a monthly bill because of a problem on our side, they are added to your next bill, named with the month they belong to.
8.8 Small amounts. A store's own first bill and your last bill are never charged when they come to less than $1. When a store you keep would get a first bill of less than $1, that bill is not made: its amount is added to your next monthly bill. When your last bill would be less than $1, it is not charged: the amount stays owed and is added to your first bill if you start again. Your Billing tab shows where it went.
8.9 Removing, reconnecting or moving a store. A store you remove after its trial stops counting on your next billing day. The month already paid is not refunded, and its orders until you removed it stay billed. Connecting a store again within time you have already paid for costs nothing extra. Moving a store to another of your accounts never refunds and never charges the same days twice: its store fee continues from the date it is paid up to, and its orders stay with the account they happened in.
8.10 Failed payments. If a payment fails, tracking keeps running while Stripe retries your card, until 14 days after that unpaid bill was issued (the earliest one, if several bills are unpaid). Your Billing tab shows that exact date and time. Adding a new card on your Billing tab pays every open bill at once. If the bills are still unpaid at that moment, tracking stops for your whole account and we make your last bill (8.11); every unpaid bill remains owed. A chargeback works the same way (8.14); if both are open, tracking stops on whichever date comes first, and your account shows that one date.
8.11 Cancelling. You can cancel at any time from your account, unless a bill is unpaid or a chargeback is open: pay it first, then you can cancel (until then 8.10 and 8.14 apply). Tracking then runs until your next billing day and stops, nothing renews, and your stores' tracking data is deleted at that same moment; we keep your account details and bills. Your last bill carries everything not billed yet: the orders above 1,000 of that final month, any earlier orders still to be billed, and the store fee of any store you kept that has not had its own first bill yet. If it comes to less than $1, it is not charged and stays owed (8.8). Cancelling during your free trial runs to the end of the trial and costs nothing, except for a store that was connected before (8.6), which is billed from when it was connected. Until tracking stops you can keep your account open from your account page.
8.12 Stopping everything now. Choosing to stop everything now stops tracking at once. Your last bill, with everything not billed yet as in 8.11, is charged straight away; store fees already paid are not refunded; and your stores' tracking data is deleted at once (we keep your account details and bills). As with cancelling, an unpaid bill or an open chargeback is paid first. If you ask us by email to delete the data we hold for your stores, we delete it even while a bill is unpaid; the bill stays owed.
8.13 No refunds. Store fees are paid in advance and are not refunded, whether you remove or move a store, cancel, or delete your account, unless the law requires a refund.
8.14 Chargebacks. If you dispute a payment with your bank (a chargeback), tracking keeps running for 14 days, and we email you the date and time it will stop. If the dispute was a mistake, cancel it with your bank or pay the amount again on your Billing tab, and your account carries on. Otherwise tracking stops for your whole account on that date, as for a failed payment (8.10). While the dispute is open we never charge your card by ourselves: bills that fall due in the meantime wait, and are collected once the dispute is cancelled or the amount is paid again. If tracking stops after a chargeback, we never charge your last bill to the disputed card; amounts still due, including your last bill, remain owed. Only we can reopen an account stopped after a chargeback.
8.15 When tracking has stopped. When you cancel or stop everything (8.11, 8.12), your stores' tracking data is deleted when tracking stops. When tracking stops for another reason (8.3, 8.10, 8.14), your stores' tracking data is kept for 60 days and then deleted, unless you pay or start again within those 60 days. Within those 60 days you can start again from your Billing tab (after a chargeback, only we can reopen it: 8.14): any unpaid bill is charged first, and your new month starts that day, with no trial.
8.16 Your bills. Every bill is on your Billing tab with a PDF for your records. When you keep an added store, its first bill uses Stripe's wording, usually two lines: one for your stores before it was added (a minus amount) and one for all your stores including it, for example "Unused time on 3 × Store fee after 22 Oct" and "Remaining time on 4 × Store fee after 22 Oct". The difference is that store's fee. The note on the bill names the store and the amount, and so does your Billing tab.
9. Cancellation
You may end the service at any time from your account dashboard or by emailing info@yourtracking.ai, as set out in section 8 (Billing). On cancellation we stop delivering conversions for your stores and the deletion terms of the DPA apply.
10. Data protection
Our processing of your shoppers' personal data on your behalf is governed by our Data Processing Agreement (DPA), which forms part of these Terms, applies from the moment you create an account, and is available at yourtracking.ai/dpa. Our handling of your account data and this website is described in our Privacy Policy. How each integration uses data is described in our Data & API Usage page. When you connect a Google Ads account you authorise us to create the conversion actions the Service needs in that account and to switch auto-tagging on. Since 6 October 2026, every action we create is created as secondary. New actions activate within hours. After that, which actions are primary is your choice: we change it only when you ask us to in the Service. When you leave, the conversion actions we created and auto-tagging stay in your Google Ads account. We do not change them, and you may remove them.
11. Aggregated & de-identified data
We may create and use aggregated and de-identified data derived from use of the Service (data that does not identify you, your shoppers, or any individual) to operate, secure, and improve the Service and to produce anonymous, aggregate benchmarks. We do not sell your data or your shoppers' personal data. This right is limited to aggregated and de-identified data and does not change our role as your processor under the DPA.
12. Third-party platforms
The Service depends on Google, Meta, Shopify and on browser and operating-system behaviour, none of which we control. We are not liable for their changes, outages, API deprecations, policy decisions, account suspensions, attribution modelling, or the data they accept or reject. Your relationships and compliance with those platforms are your responsibility.
13. Disclaimers
We provide the Service with reasonable skill and care. We do not warrant any specific advertising performance, ROAS, conversion count, or tracking-accuracy percentage: attribution depends on third parties, consent, and privacy measures (such as iOS App Tracking Transparency) outside our control. To the maximum extent permitted by law, and except as expressly stated, the Service is provided "as is" and we disclaim all implied warranties.
14. Limitation of liability
To the maximum extent permitted by law, neither party is liable for indirect, incidental, special or consequential loss, or loss of profits, revenue, data or goodwill, and our total aggregate liability for all claims is capped at the fees you paid for the Service in the twelve months before the claim. Nothing in these Terms excludes liability that cannot be excluded by law.
15. Indemnification
You will defend, indemnify, and hold harmless us and our officers, employees, and agents from any third-party claim, loss, liability, or penalty arising from: (a) your breach of these Terms or the DPA; (b) your lack of a lawful basis or valid consent for the data the Service receives from your store; (c) your breach of the terms or policies of Google, Meta, or Shopify; (d) the goods, services, or content you sell; or (e) your unlawful or unauthorised use of the Service.
16. Suspension & termination
Non-payment stops the Service as set out in section 8.10. We may suspend the Service for a security risk or a breach of these Terms. Either party may terminate on notice, and we may terminate for an uncured material breach. On termination we revoke access and stop delivering conversions for your stores, and the deletion terms of the DPA apply.
Breaches of sections 4, 5 and 6. If you breach section 4, 5 or 6, we may suspend or end your access at once, without first giving you time to put it right. Money alone cannot make good such a breach, so besides damages we may ask a court for an injunction or another order that stops it. The duties in sections 4, 5 and 6, and this paragraph, continue to apply after these Terms end.
17. Export controls & sanctions
You agree to comply with all applicable US export control and economic sanctions laws when using the Service. You confirm that you are not located in a country subject to comprehensive US sanctions, that you are not a person or entity on any US restricted or denied-party list, and that you will not use the Service on behalf of any such person, entity, or country.
18. Changes to the Service & these Terms
The Service will evolve. We may modify, add, improve, remove, or discontinue any part or feature of the Service, its plans, limits, and this website, at any time. We aim to give reasonable notice (in-app or by email) of changes that materially reduce core functionality of the Service, where practicable; changes required for security, legal compliance, or driven by a third-party platform (Google, Meta, Shopify) may take effect immediately.
We may also update these Terms. Material changes will be notified in-app or by email; continued use of the Service after a change takes effect constitutes acceptance. If you do not agree to a change, stop using the Service and cancel.
19. Assignment
You may not assign or transfer these Terms without our prior written consent. We may assign or transfer these Terms, in whole or in part, to an affiliate or in connection with a merger, acquisition, reorganisation, or sale of assets. These Terms bind and benefit the parties and their permitted successors.
20. General
These Terms, together with the DPA and any prices agreed with you in writing, are the entire agreement between us about the Service and replace any prior understanding. If any provision is held unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver of it. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship. Neither party is liable for delay or failure caused by events beyond its reasonable control (including platform outages, internet failures, natural events, or government action). Notices to you may be given in-app or by email to your account address; notices to us go to info@yourtracking.ai.
21. Governing law
These Terms are governed by the laws of the State of Wyoming, United States. Any dispute arising from them will be submitted to the competent courts of the State of Wyoming. We may also ask any competent court, anywhere, for an urgent or interim order, such as an injunction, to stop a breach of section 4, 5 or 6.
22. Contact
Questions about these Terms can be sent to info@yourtracking.ai.