These Terms of Service ("Terms") govern access to and use of YourTracking, the hosted server-side conversion tracking service operated by Lodestar ecommerce LLC (5830 E 2ND ST, STE 7000 #34998, Casper, WY 82609, USA) at yourtracking.ai (the "Service"), including this public website. In these Terms, "we" and "us" mean Lodestar ecommerce LLC, and "you" means the business accepting them.
1. Acceptance & eligibility
By creating an account, installing, or using the Service, you agree to these Terms, including the Data Processing Agreement, which forms part of these Terms and applies from the moment you create an account, on behalf of your business. The Service is offered only to businesses, not to consumers, and is for business use only. You confirm you are authorised to bind your business and to install the Service on the Shopify stores you connect.
2. The Service
The Service is hosted: you are granted access to it, not a copy of the underlying software. It is additive: it augments your advertising-platform tracking and is designed so that if it is unavailable, your storefront and checkout continue to operate normally and only the enhanced tracking pauses. We may improve, change, or deprecate features over time.
3. Installation & connected accounts
- You install the Service via a one-click Shopify app and connect the Google Ads and/or Meta accounts for which you want conversions delivered.
- You are responsible for the accuracy of the information you provide and for having authority to connect the stores and ad accounts.
- The Service is licensed for the stores you connect; it may not be used for stores you have not connected.
Connecting an account is your instruction to us. When you connect a third-party platform to the Service (for example Google Ads, Meta, or Shopify), you are instructing us to send your data to that platform on your behalf, and we act on that instruction. Data received by a platform is then handled under that platform's own terms and privacy policy, which are outside our control. You are responsible for having the right to send that data and for the settings you choose on those platforms.
4. Acceptable use
You agree to use the Service only for lawful business purposes and only for stores selling goods or services permitted by Google, Meta, and Shopify. You must not use the Service: (a) for any business or content prohibited by those platforms or by law (including fraud, adult content, weapons, illegal drugs, or deceptive or hateful practices); (b) to circumvent, disable, or probe the security, watermarking, or access controls of the Service; (c) to build, or help anyone build, a competing product, or to benchmark the Service for a competitor; or (d) in any way that could cause our shared infrastructure or our platform accounts with Google, Meta, or Shopify to be suspended or penalised. We may refuse, suspend, or discontinue the Service for any store that breaches this section.
5. Licence & restrictions
We grant you a non-exclusive, non-transferable, non-sublicensable, revocable licence to use the Service solely for your connected Shopify stores, for your own business. You shall not: (a) resell, rent, sublicense, share, or provide the Service to any third party; (b) copy, reproduce, or redistribute any software, script, snippet, or configuration that forms part of the Service; (c) use the Service for stores you have not connected; or (d) reverse-engineer, decompile, or attempt to derive the source, methods, or server logic of the Service.
6. Intellectual property & feedback
All software, design, methods, know-how and dashboards that make up the Service are and remain the property of Lodestar ecommerce LLC or its licensors. Your data remains yours; you grant us a licence to process it to deliver the Service, as described in the Data Processing Agreement. If you send us feedback, ideas, or suggestions about the Service, you grant us a perpetual, worldwide, royalty-free licence to use them to improve the Service, with no obligation to you.
The systems that make up the Service, including the tracking engine, the way it recognises and delivers conversions, the reporting, and any tool we add later, are built and owned by Lodestar ecommerce LLC. You may not copy or replicate them, or help another organization do so, whether from the software itself or from what you learn while using the Service. Building your own tracking with your own means is of course fine; rebuilding ours is not.
7. Your responsibilities, consent & lawful basis
You are the data controller for your shoppers' data and we are your processor (see section 10). You are solely responsible that: (a) you have a lawful basis and, where required, valid consent from your visitors to collect their data and transmit it to advertising platforms, and that you configure the consent mode accordingly; and (b) you maintain your own privacy policy and cookie disclosures to your shoppers.
Consent and cookie banner. You must run a working cookie or consent banner on your store and configure it so that the Service only receives data from shoppers who have given the consent your local laws require. If you do not have a compliant consent banner in place, you must not use the Service. Your banner must report its answers into Shopify's own consent system (the Shopify Customer Privacy API). Shopify's native banner and most major consent apps do this. The Service reads each shopper's choice exclusively from that system: if your banner does not register its answers there, the Service cannot see rejections and consent enforcement (the “respect rejections” setting) will not function. Selecting, configuring and verifying a correctly integrated banner is solely your responsibility; we are not liable for tracking or transmission that occurs because your banner does not integrate with Shopify's consent system. You must not send us, and must configure your store not to transmit, special-category or sensitive personal data, including health or medical data, precise geolocation, government identifiers, or full payment-card numbers.
Consent mode and the three settings. During setup, and at any time afterwards in your store settings, you choose for each store how the Service treats your shoppers' consent. The choice you make, the store it applies to, and the time you make it are recorded as your documented instruction to us; we honour the setting you configure and we do not, and cannot, verify your lawful basis on your behalf.
The checkout tracker. Our Shopify app installs a web pixel on your store that runs for every visitor. It sends us your order's identifier, the checkout identifier, Shopify's visitor identifier and the visitor's consent state as recorded by Shopify; it sends no name, email address or phone number. Under the settings that track everyone it also reads the Meta browser cookies of every buyer for our server event to Meta; under the setting that follows your banner it reads them only for buyers who accepted marketing. The setting you choose is your instruction to us and your responsibility, as this section says; you may change it at any time and it applies at once.
“Banner, respect rejections”. We read each shopper's answer from Shopify's consent system. A shopper who has declined is never sent to Meta and is sent to Google only without personal data, so that Google can model the gap. This is the setting that relies on the banner integration described above.
“No cookie banner” and “Banner, keep tracking everyone”. Under either of these settings the Service transmits every order, including orders from shoppers whose answer, if one was recorded, was a rejection. By selecting either setting you specifically warrant that you have a valid lawful basis to collect your visitors' data and transmit it to the advertising platforms without relying on a consent signal, and you agree to defend, indemnify, and hold us harmless from any claim, loss, liability, fine, or penalty that arises from that choice, in addition to the indemnity in section 15. Your store page shows you, for the last thirty days, how many of your orders carried a consent signal, how many were rejections, and what the Service did with them under your setting, so that you can review this choice at any time.
8. Fees & the YourTracking service
YourTracking is provided as a managed service under a separate service agreement between you and Lodestar ecommerce LLC. The Shopify app itself is free to install and adds no charges to your Shopify account. Any fees for the managed service, and the payment terms, are set out in that separate agreement, which is arranged with your onboarding contact before your stores go live. Fees are exclusive of applicable taxes and are non-refundable except where required by law.
9. Cancellation
You may end the service at any time from your account dashboard or by emailing info@yourtracking.ai, subject to the terms of your service agreement. On cancellation we stop delivering conversions for your stores and the deletion terms of the DPA apply.
10. Data protection
Our processing of your shoppers' personal data on your behalf is governed by our Data Processing Agreement (DPA), which forms part of these Terms, applies from the moment you create an account, and is available at yourtracking.ai/privacy. Our handling of your account data and this website is described in our Privacy Policy. How each integration uses data is described in our Data & API Usage page. When you connect a Google Ads account you authorise us to create the conversion actions the Service needs in that account, to switch auto-tagging on, and to run companion actions as Secondary for comparison only; new actions activate within hours and the Primary choice always stays yours.
11. Aggregated & de-identified data
We may create and use aggregated and de-identified data derived from use of the Service (data that does not identify you, your shoppers, or any individual) to operate, secure, and improve the Service and to produce anonymous, aggregate benchmarks. We do not sell your data or your shoppers' personal data. This right is limited to aggregated and de-identified data and does not change our role as your processor under the DPA.
12. Third-party platforms
The Service depends on Google, Meta, Shopify and on browser and operating-system behaviour, none of which we control. We are not liable for their changes, outages, API deprecations, policy decisions, account suspensions, attribution modelling, or the data they accept or reject. Your relationships and compliance with those platforms are your responsibility.
13. Disclaimers
We provide the Service with reasonable skill and care. We do not warrant any specific advertising performance, ROAS, conversion count, or tracking-accuracy percentage: attribution depends on third parties, consent, and privacy measures (such as iOS App Tracking Transparency) outside our control. To the maximum extent permitted by law, and except as expressly stated, the Service is provided "as is" and we disclaim all implied warranties.
14. Limitation of liability
To the maximum extent permitted by law, neither party is liable for indirect, incidental, special or consequential loss, or loss of profits, revenue, data or goodwill, and our total aggregate liability for all claims is capped at the fees you paid for the Service in the twelve months before the claim. Nothing in these Terms excludes liability that cannot be excluded by law.
15. Indemnification
You will defend, indemnify, and hold harmless Lodestar ecommerce LLC and its officers, employees, and agents from any third-party claim, loss, liability, or penalty arising from: (a) your breach of these Terms or the DPA; (b) your lack of a lawful basis or valid consent for the data the Service receives from your store; (c) your breach of the terms or policies of Google, Meta, or Shopify; (d) the goods, services, or content you sell; or (e) your unlawful or unauthorised use of the Service.
16. Suspension & termination
We may suspend the Service for non-payment, security risk, or breach of these Terms. Either party may terminate on notice, and we may terminate for an uncured material breach. On termination we revoke access and stop delivering conversions for your stores, and the deletion terms of the DPA apply.
17. Export controls & sanctions
You agree to comply with all applicable US export control and economic sanctions laws when using the Service. You confirm that you are not located in a country subject to comprehensive US sanctions, that you are not a person or entity on any US restricted or denied-party list, and that you will not use the Service on behalf of any such person, entity, or country.
18. Changes to the Service & these Terms
The Service will evolve. We may modify, add, improve, remove, or discontinue any part or feature of the Service, its plans, limits, and this website, at any time. We aim to give reasonable notice (in-app or by email) of changes that materially reduce core functionality of the Service, where practicable; changes required for security, legal compliance, or driven by a third-party platform (Google, Meta, Shopify) may take effect immediately.
We may also update these Terms. Material changes will be notified in-app or by email; continued use of the Service after a change takes effect constitutes acceptance. If you do not agree to a change, stop using the Service and cancel.
19. Assignment
You may not assign or transfer these Terms without our prior written consent. We may assign or transfer these Terms, in whole or in part, to an affiliate or in connection with a merger, acquisition, reorganisation, or sale of assets. These Terms bind and benefit the parties and their permitted successors.
20. General
These Terms, together with the DPA and your separate service agreement, are the entire agreement between us about the Service and replace any prior understanding. If any provision is held unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver of it. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship. Neither party is liable for delay or failure caused by events beyond its reasonable control (including platform outages, internet failures, natural events, or government action). Notices to you may be given in-app or by email to your account address; notices to us go to info@yourtracking.ai.
21. Governing law
These Terms are governed by the laws of the State of Wyoming, United States. Any dispute arising from them will be submitted to the competent courts of the State of Wyoming.
22. Contact
Questions about these Terms can be sent to info@yourtracking.ai.