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In this order: first four steps in Shopify, then you connect your ad channels, each on its own page. Each row on your store's Connectors & settings tab shows where it stands, such as Connect, 1 step left, Needs you or Sending. Tracking starts by itself once the needed steps are done: there is no button to go live.

1. Add your store: its .myshopify.com address, a name, and three choices: your cookie banner, tax, and orders from draft (orders you create yourself in Shopify).
2. Install the app: approve YourTracking in your Shopify admin.
3. Switch on the app in your theme: one switch, then Save.
4. Finish in Shopify: add the YourTracking Enhancer in Shopify's Customer events. It takes about two minutes.
5. Connect your ad channels: Google Ads, Meta and Pinterest, and Klaviyo if you use it.

In the appStores›your store›Connectors & settings

Your past orders fill in by themselves after you install, so your dashboard has data from the start. Once your setup is done, each new order shows within minutes of being placed, with where it came from. In Google Ads itself, the first sales arrive once Google accepts them, about 6 hours after you connect Google, and each day's numbers there fill in over the next day or two.

Will I see my orders from before I installed YourTracking?My dashboard is empty. Is something broken?How soon does Google Ads accept my sales?

Two things: your store's Shopify address, the one that ends in .myshopify.com (for example my-store.myshopify.com), and a name for the store. Your website address, currency and time zone come from Shopify by themselves when you install the app. If you start from the Shopify App Store, the address is already filled in.

In the appStores›Add a store

In your Shopify admin, open Settings, then Domains. The address that ends in .myshopify.com is the one Shopify gave your store when you signed up. You keep it, even when shoppers use your own domain. When you add a store in YourTracking, Where do I find my .myshopify address? shows a drawing of that page.

Yes. Each ad channel has its own page on your store's Connectors & settings tab. Connect them in any order; each one starts once Shopify is connected.

In the appStores›your store›Connectors & settings

YourTracking sends your sales to Google Ads, Meta and Pinterest. TikTok is not one of them, so keep TikTok's own tracking for your TikTok ads. Your dashboard still shows the sales that came from TikTok: a sale from a TikTok ad counts under Other ad clicks, and one from a TikTok post that was not an ad under Social, in No ad click, by source.

Can I connect Google Ads, Meta and Pinterest to one store?What do No ad click and Direct mean on my orders?

Yes, add as many as you like to your organization (your business's account in YourTracking). Open Stores and press Add a store. Each store has its own connections, settings and page, and All stores shows them together. Each store has its own price: $25 a month for each of your first four stores, and $15 from the fifth.

In the appStores›Add a store

How much does YourTracking cost?

For Google Ads, you can leave it running for now, also an old Google Ads tag or Shopify's Google & YouTube app. We add our conversion action as Secondary (Google records it but does not bid on it), so no sale counts twice there. When you are ready, Make Primary now on the Google Ads page in YourTracking lets Google bid on ours and moves the others to Secondary, so you do not have to remove them. For Meta and Pinterest, switch the other tracking off when you connect, such as a Meta pixel or the data sharing of Shopify's Facebook & Instagram app, or they can count each sale twice.

Do I have to switch off my other Meta tracking?Should I make YourTracking Primary in Google Ads?

You choose. Orders you create yourself in Shopify (orders from draft), such as replacements, refunds or cash on delivery, go to your ad channels as a sale only as your Orders from draft setting says. You choose it when you add a store, and you can change it later on your store's Connectors & settings tab. A change applies to orders placed after you save.

1. Send when the customer paid more than a percentage of the price that you type in, from 1 to 99. This is the recommended choice: a free replacement, which the customer did not pay for, stays out. Keep the percentage above your average cost of goods, so you never send an order you lose money on.
2. Send all: every order from draft is sent, replacements too.
3. Don't send: no order from draft is sent.

In the appStores›your store›Connectors & settings

Yes. Every step you finish is saved, so you can pause and come back at any time. On Stores, a store that is not finished shows Finish setup, which opens its next step. When you add a store, a setup you started also shows under Continue a setup.

In the appStores

Owners and second owners. On a step only an owner can do, a teammate with another role sees the note An owner does this. An owner gives access under Account, Team.

In the appAccount›Team

$25 a month for each of your first four stores, and $15 a month for each store from the fifth, in US dollars. Every store includes 1,000 orders a month. Above that, each extra order costs a little: $0.0125 each for orders 1,001 to 6,000, and $0.0075 each above 6,000. So a store with 10,000 orders in a month pays $117.50 for that month. The YourTracking app in Shopify itself is free: Shopify never bills you for it.

How long is the free trial, and what happens when it ends?

14 days, and nothing is charged during it. You can start without a card. To keep tracking after the trial, an owner adds a card on the Billing tab of the Account page: your first bill is then charged when the trial ends. If no card is saved by then, tracking stops and you owe nothing. We email you before your trial ends. Each store you add later also gets 14 days free, unless it was connected to YourTracking before. Section 8 of the Terms has every detail.

Terms

You cancel by closing your organization (your business's account in YourTracking). An owner opens Account, Organizations and presses Close it, then chooses: keep tracking until your next billing day (or the end of your free trial), or stop everything now. When tracking stops, your stores' tracking data is deleted. If a bill is unpaid, pay it first. Cancelling during the free trial costs nothing. The one exception is a store that was connected to YourTracking before, by you or anyone else: it has no free trial, so it is billed from the day it was connected again. Store fees already paid are not refunded, unless the law requires it.

In the appAccount›Organizations

On the Billing tab of your Account page. Owners and second owners see it; a teammate with the Media buyer role does not. Payment method shows your credit or debit card, with Add card or Change. Invoices lists every bill with a PDF to download, and the tab also shows your next bill.

In the appAccount›Billing

Where do I add my company name and VAT number for my invoices? Do you add VAT?What can each role do?

On Stripe's secure card page, which opens when an owner adds or changes your card on the Billing tab of your Account page. The card page asks for your billing address and has a box for your company's VAT number. Your invoices are on the same tab, each as a PDF to download, for example for your accountant. Our prices are in US dollars and exclude VAT, and our bills do not add VAT at present. Section 8 of the Terms has every detail.

In the appAccount›Billing

Where do I add my card and see my invoices?How much does YourTracking cost?

You add the YourTracking Enhancer, a small piece of our code, in Shopify's Customer events. It takes about two minutes, and the step lists every click: add a custom pixel named YourTracking Enhancer, paste our code with Copy code, then press Save and Connect. Then press Check now: your store opens in a new tab, and the step turns done within seconds. If your store has a password page, enter the password in that tab first.

In the appStores›your store›Connectors & settings›Shopify

Press Open theme editor on your store's Shopify page in YourTracking. In the editor, check that YourTracking is switched on under App embeds, then press Save. We check your live theme ourselves, and the step turns done by itself: there is nothing to confirm.

In the appStores›your store›Connectors & settings›Shopify

No. The Shopify app brings our tracking code with it: you switch it on in your theme with one switch under App embeds (the switches for apps in your theme). The only code you paste is the YourTracking Enhancer, and it goes into Shopify's Customer events, never into your theme.

I changed my Shopify theme. Do I need to do anything?

It is built not to. The tracking code that comes with the app loads in the background, so your pages show without waiting for it. The YourTracking Enhancer runs in Shopify's Customer events, not in your theme, and you add no code to your theme yourself.

Do I have to paste a tracking code or pixel into my theme?

Yes: check that YourTracking is switched on in the new theme. Shopify keeps app embeds (the switches for apps in a theme) for each theme separately, and apps are off by default in a theme you change to. If ours is off, we email you right away, and your store's page shows Needs you until it is on.

1. In Shopify, go to Online Store, find your live theme and click Edit theme.
2. Click the App embeds icon in the sidebar.
3. Switch on YourTracking and click Save.

In the appStores›your store›Connectors & settings›Shopify

Yes. You can finish the setup now; tracking starts when your store opens to visitors. To let us check your setup before then, enter your storefront password on your store's Shopify page in YourTracking. It is the password under Online Store, Preferences in Shopify, not your Shopify login.

In the appStores›your store›Connectors & settings›Shopify

Press Open in Shopify, then approve the update in the YourTracking app in your Shopify admin. The notice goes away by itself once Shopify tells us it is approved.

In the appStores›your store›Connectors & settings›Shopify

Yes, and there is nothing to set up on our side. Do switch off that checkout app's own Google or Meta conversion settings, so no sale is counted twice.

Tracking stops: nothing comes in while the app is not installed, and your store's page says so. To carry on, install it again with Install app on your store's Shopify page in YourTracking.

In the appStores›your store›Connectors & settings›Shopify

On your store's Google Ads page in YourTracking, in five steps. Before you start, create a passkey (a way to sign in to Google without a password) in the Google account you use with Google Ads: Google can make a new passkey wait up to 7 days before it lets you connect.

1. Google Ads passkey ready? Press Yes once that Google account has a passkey. Open in Google opens Google's page to make one.
2. Sign in with the Google account you use with Google Ads, and tick every box on Google's screen.
3. Your account: pick the Google Ads account that runs this store's ads.
4. Accept Google's customer data terms in your Google Ads account, then press Done.
5. Adding your conversion goals in Google Ads: we do this for you.

In the appStores›your store›Connectors & settings›Google Ads

Create a passkey

Yes. A passkey is a way to sign in to Google without a password, with your phone or computer instead. Google asks for one in the Google account you use with Google Ads when you connect. Google can make a new passkey wait up to 7 days before it lets you connect, so create yours on Google's passkey page before you start. The passkey is only for Google: you sign in to YourTracking itself with your email and password.

Create a passkey

No. Your connection keeps working: Google asks for the passkey when you sign in, not to receive your sales. Make a new passkey in your Google account on your new phone or computer, on Google's passkey page. Do it before you next sign in to Google from YourTracking, such as for Reconnect or Change: Google can make a new passkey wait up to 7 days. Your login to YourTracking itself does not use this passkey.

In the appStores›your store›Connectors & settings›Google Ads

Do I need a passkey for Google Ads?Google Ads lost access or says Reconnect. What do I do?

The Google account you use with Google Ads, not a personal one. You sign in once, in Google's own window. Google shows boxes to tick: tick every one. If a box is left unticked, nothing is connected and the page asks you to sign in again. If your agency runs your ads from an MCC (Google's account that holds other ad accounts), you can also sign in with a Google account that has access to it: the list then shows the ad accounts in it, and you pick this store's own account. The MCC itself is not listed.

In the appStores›your store›Connectors & settings›Google Ads

The one that runs this store's ads. Not sure which? Google Ads shows your customer ID (the account's number) in the top right corner; find the same number in the list. An account that is not active in Google Ads cannot be connected.

They are Google's own terms, and only you can accept them, in your Google Ads account. In the settings of the Goals menu, under Customer data terms, tick I have read and accept the terms on behalf of my company and confirm. The Open Google Ads button on the Google Ads page in YourTracking takes you straight there; if Google first asks which account, pick the one our page names. Then press Done on our page.

In the appStores›your store›Connectors & settings›Google Ads

Nothing. Google Ads shows this until your first sale reaches Google, and then it updates by itself. Until then, the Purchase goal with our action, YourTracking - Purchase, can say Misconfigured, a campaign can say Eligible (Misconfigured), and Google may say Your website is missing a Google tag with a Troubleshoot link. That is because we send your sales to Google from our server, so Google finds no tag of ours on your website. Do not add a Google tag and do not change the action.

About 6 hours after a new conversion action (the goal Google counts your sales in) is made. The Google Ads page in YourTracking counts down to that moment. Sales from before then are sent once it opens, so nothing is missed and there is nothing to do.

Conversion actions, the goals Google counts your sales in: our purchase action, YourTracking - Purchase, which your sales go into, and a few more next to it. We add all of them as Secondary. Google shows a Secondary action under All conversions, but does not bid on it unless you add it to a custom goal. So your bidding does not change until you choose. We also switch on auto-tagging (a Google Ads setting) once; if you switch it off later, we leave it off.

That is your choice. Primary means Google uses the action to steer your bidding. Make Primary now on the Google Ads page in YourTracking makes our purchase action, YourTracking - Purchase, Primary, and moves any other Primary purchase goal to Secondary, so no sale is counted twice. Before anything changes, it shows what will move.

In the appStores›your store›Connectors & settings›Google Ads

No. One Google Ads account works for one store; otherwise the sales of both stores land in the same conversion action (the goal Google counts your sales in). Pick another account, or first disconnect Google on the other store. You can sign in with the same Google account for both stores: only the Google Ads account must be each store's own.

Your dashboard reads your Google numbers through the same Google sign-in. If the Google Ads row says Allow reporting access, sign in once more with the same Google account and keep every box ticked. Your Google numbers fill in after that.

In the appStores›your store›Connectors & settings›Google Ads

To switch: on the Google Ads page in YourTracking, press Change next to your account in the step Your account. You sign in again and pick another account; the store stays on the current one until you pick a new one. To disconnect: open Manage at the bottom of the page, press Disconnect, tick the box and press Disconnect Google. This stops sending your sales to Google for this store. Your conversion actions stay in your Google Ads account, so a reconnect uses them again.

In the appStores›your store›Connectors & settings›Google Ads

With two things from your dataset in Meta Events Manager: its Dataset ID (your Meta pixel's ID) and an Access token (a long code that lets us send your sales to that dataset). Paste both in the step Connect your dataset on your store's Meta page in YourTracking and press Connect. We check them with Meta right away. The step has links to Events Manager and to your dataset's settings.

1. In Events Manager, open your dataset and its Settings tab.
2. Press Generate access token and copy the token.

In the appStores›your store›Connectors & settings›Meta

Which Meta access token should I use?Meta will not connect or shows an error. What do I check?

The one you make in your dataset's own settings, in Meta Events Manager: open your dataset, then its Settings tab, and press Generate access token. Copy the token and paste it on the Meta page in YourTracking, with the Dataset ID of that same dataset. The Meta page in YourTracking shows the way with a picture of Meta's screen. If Meta ever stops accepting your token, the Meta page says so: make a new one the same way and press Replace next to the token.

In the appStores›your store›Connectors & settings›Meta

You do not have to do it yourself. The access token is made in your dataset's Settings tab in Meta Events Manager, with Generate access token, by anyone Meta lets do that there, such as your agency if it manages your dataset. Your agency then sends you the token and the Dataset ID of that same dataset, and you paste both on your store's Meta page in YourTracking. Or make your agency a Second owner in YourTracking, so it can paste them itself: a Media buyer cannot change connections.

In the appStores›your store›Connectors & settings›Meta

Which Meta access token should I use?What can each role do?How do I give my agency access without sharing my password?

When you press Connect, we check your Dataset ID and token with Meta right away. If Meta refuses them, the Meta page in YourTracking shows Meta's answer. Here is what each answer means:

1. Meta did not accept this token: the Dataset ID and the token must come from the same dataset. Open that dataset's Settings tab in Events Manager, press Generate access token, and paste the new token with that dataset's ID.
2. This Meta dataset is already connected to another store: each store needs its own dataset. Create one in Events Manager and enter its ID.
3. Set your store's own domain first: a store that has only its .myshopify.com address cannot connect Meta. Add your own domain in Shopify first.
4. Meta is limiting how often we can reach it: your token is fine. Try again in a few minutes.

In the appStores›your store›Connectors & settings›Meta

Which Meta access token should I use?How do I connect Meta (Facebook and Instagram)?

No. YourTracking sends your sales to Meta through Meta's Conversions API, Meta's way of receiving sales from a server. Your Dataset ID and access token are all it needs, so there is nothing else to set up. If another app, or a Conversions API setup of your own, already sends your sales to Meta, switch it off when you connect, or Meta can count each sale twice.

How do I connect Meta (Facebook and Instagram)?Do I have to switch off my other Meta tracking?

Yes, or Meta can count each sale twice. Switch off the data sharing of Shopify's Facebook & Instagram app (in Shopify: Sales channels, Facebook & Instagram, Settings, Data sharing settings), any other app that sends your sales to Meta, a Meta pixel you added yourself, and Meta tracking inside an outside checkout. Then tick the box on the Meta page in YourTracking and press Confirm.

In the appStores›your store›Connectors & settings›Meta

Open Manage on the Meta page in YourTracking and press Test connection. We send Meta a test event and show Meta's answer there, such as Test sent: Meta accepted it.

In the appStores›your store›Connectors & settings›Meta

As soon as Meta is connected, once Shopify is connected too: from then on, each sale goes to Meta as a purchase event (Meta's name for a sale it receives). We do not wait for your tick that the other tracking is off, so switch it off at the same time.

On the Meta page in YourTracking, open Manage, press Disconnect, tick the box and press Disconnect Meta. This switches Meta off for this one store: your sales stop going to Meta from it until you connect again, and your settings are kept.

In the appStores›your store›Connectors & settings›Meta

On your store's Pinterest page in YourTracking, in three steps. After the test you can also show your Pinterest ad spend in your dashboard with Connect Pinterest, or choose Later.

1. Pinterest ready? Press Yes once you have a Pinterest Business account and Pinterest's app is installed and set up in Shopify.
2. Ad account ID and token: copy your ad account ID, your Pinterest ad account's number (in Pinterest's app in Shopify under Settings, Marketing, or top right in Pinterest), and paste it. Then generate a token on Pinterest's Conversions API page and paste it too.
3. Save and test: we send Pinterest one test sale, which Pinterest does not count. Once it passes, your sales go to Pinterest from your next order.

In the appStores›your store›Connectors & settings›Pinterest

Yes, keep it: your product catalog lives there. Do remove any other Pinterest tracking, such as Pinterest code in your theme, in Google Tag Manager or in another app, or Pinterest can count each sale twice. If we see a second Pinterest tag, the Pinterest page in YourTracking tells you where it is.

In the appStores›your store›Connectors & settings›Pinterest

On the Pinterest page in YourTracking, press Disconnect under the steps, tick Yes, disconnect Pinterest and press Disconnect. This stops sending your sales to Pinterest and deletes the token.

In the appStores›your store›Connectors & settings›Pinterest

Your dashboard shows your sales numbers and where they came from, for the days you pick at the top: Today, Yesterday, 7 days, 30 days, 90 days, This year, Month to date, Previous month or Custom. All stores shows your stores together, and each store has its own page with the same parts:

1. The channel cards: All channels, one card for each of your ad channels, Email and No ad click, each with its revenue and its share of your orders and revenue. Google's card also shows your Google ad spend and ROAS (return on ad spend). Meta's card shows the orders and revenue from Meta clicks, without ad spend or ROAS.
2. How a sale is counted: whether a sale that more than one channel brought counts for each of them, or once.
3. Revenue per day: a chart of your revenue, day by day.
4. Beside the chart: pick a card to see its figures, such as its orders, revenue and average order value (AOV). For Google and Pinterest it also shows their clicks and the funnel from click to order: add-to-cart rate (ATCR), checkout rate (CR) and conversion rate (CVR).
5. Per day: your Google ROAS, revenue, orders, eROAS or Credited by Google, day by day, with your break-even ROAS once your costs are set.
6. Latest orders: your newest orders, with All orders for every order.

Which attribution model is used? Why do my channels add up to more than my revenue?What is eROAS?Where do I see each order and where it came from?What do No ad click and Direct mean on my orders?

Because the two count different things. Your dashboard shows the orders Shopify recorded, on the day of the sale. Google Ads shows the sales it credits to its ads, on the day of the ad click, and fills them in over a day or two. Google's Conversions column also counts only the goals Google bids on (Primary), and if you have not made ours Primary yet, those are another app's or tag's goals, not ours. On your store's page, the Google card shows your Google ad spend, and the Per day card's Google Ads line shows Google Ads' own ROAS, so you can compare them with Google Ads.

In the appStores›your store

Because Meta counts the sales and revenue it credits to its ads by its own rules: by default a sale up to 7 days after someone clicked an ad, or 1 day after they only viewed it, and its numbers can include sales it estimates. Your dashboard shows the orders your store recorded in Shopify: Meta's card there shows the orders and revenue from Meta clicks, without ad spend or ROAS. The two answer different questions, so they rarely match exactly.

Your store's orders, each counted on the day it was placed in your store's time zone, before refunds, with or without tax as your store's tax setting says. Shipping is included and test orders are left out. Amounts are shown in your display currency, or in each store's own currency if you choose that. Shopify's own sales reports count by their own rules, for example for refunds and tax, so to compare them with your dashboard, use the same days and the same tax choice.

Do refunds and cancelled orders still count in my numbers?Which currency are my numbers in?

Yes. Your dashboard counts each order when it is placed, before refunds, and a later refund or cancellation does not take it off. We never send refunds or cancellations to Google Ads, Meta or Pinterest either, so a sale they received stays counted there. To allow for your refunds, enter them with your costs under Break-even ROAS on your store's Store & costs tab: your break-even ROAS then takes them into account.

In the appStores›your store›Store & costs

What counts as revenue, and why can it differ from Shopify?How is break-even ROAS worked out?

Yes. After you install the app, we bring in your store's orders from Shopify for up to about the last 13 months, so your dashboard shows your revenue and orders for those days too. Those older orders are not linked to an ad: which ad brought a sale is known only from the day your tracking runs. Orders from before you connected your store are never billed.

How soon after I install will I see numbers?What do No ad click and Direct mean on my orders?

You choose it with your dashboard's setting How a sale is counted: that is your attribution model, how a sale is shared between channels. The default is Each platform, which counts a sale for every channel whose ad was clicked before it, the way each platform counts it in its own reports. So one sale can count for more than one channel, the channels can add up to more than your revenue, and the page shows how much counts twice. Choose First click or Last click to give each sale to one channel only: the first or the last ad clicked before the sale.

No ad click means the buyer did not come from an ad click before the order. They came another way: from a search, a social post that was not an ad, an email, another site, or straight to your store. Direct is the part of those where nothing says where they came from: they typed your address, used a bookmark, or opened a link in an app that passes nothing on. A buyer who clicked your ad earlier and comes back this way, or orders on another device, can also show here. On your dashboard, No ad click, by source splits these sales into Search, Social, AI, Other sites and Direct.

How is a sale linked to an ad when the buyer orders days later or on another device?What does my dashboard show?

When a visitor comes from an ad, we remember that ad click. If they come back and order in the same browser, even weeks later, the order shows the ad it came from. If they clicked on one device and order on another, the order can show No ad click on your dashboard, because the click was made elsewhere. Google Ads and Meta still get the sale, as your cookie setting allows, and decide by their own rules whether to credit it to their ad. So their reports can count sales that your dashboard shows without an ad click.

What do No ad click and Direct mean on my orders?Why are my numbers different from Meta (Facebook Ads)?Does YourTracking set cookies on my store?

Yes. Every order on your dashboard comes from Shopify itself, so it counts whatever browser, phone or ad blocker the buyer uses. We send each sale to Google Ads and Meta from our server, not from the buyer's browser, so Safari, an iPhone (iOS) or an ad blocker does not stop it. Your cookie setting still applies. You can check every order yourself under All orders, against your Shopify orders.

How is a sale linked to an ad when the buyer orders days later or on another device?Does YourTracking set cookies on my store?Should I choose Track everyone or Follow my cookie banner?

ROAS is return on ad spend: the sales from ads divided by what the ads cost. Choose ROAS on the Per day card to see two lines on its chart. eROAS is the sales from a day's Google ad clicks, divided by that day's Google ad spend; an order that comes in later is added to the day of its click. Google Ads is what Google Ads shows for that day right now. Google keeps adding sales to a day for a day or two, so yesterday and today still read low. The Google Ads line is always Google's own number. If Google bids on another app's purchase goal instead of ours, that number counts that goal's sales, and the line's ? says so.

What is eROAS?

eROAS is YourTracking's own ROAS for Google Ads: the sales from a day's Google ad clicks, divided by that day's Google ad spend, counted from your own orders. On the Per day card, the Google Ads line beside it is Google's own ROAS. An order that comes in later is added to the day of its ad click, so each day fills in as its orders arrive: yesterday and today are still filling in.

It is a measure on the Per day card. We send your sales to Google Ads, and Google accepts them. Credited by Google shows how many of those accepted sales Google Ads counts as coming from its ads so far, as a share. Google says its reports can lag up to 24 to 48 hours, so the newest days read low at first and then fill in.

An order whose visit came from Facebook or Instagram with Meta's click ID, the code Meta puts in the link when someone clicks.

You choose under Display on the dashboard. Converted shows every amount in one currency, at the European Central Bank's rate of the day it happened; hover over an amount to see the original. Each store's currency shows each store in its own currency and converts only the totals. Google's own figures stay in the currency your Google Ads account bills in.

Your store's own time zone, which comes from Shopify when you install the app. A day runs from midnight to midnight in that time zone.

As you choose. Your store has one tax setting, asked when you add the store. Google Ads and Meta get each sale with or without tax as chosen there, and your dashboard's revenue and ROAS show it the same way. Without tax is the money you keep; With tax is what your customer paid. Shipping is always included, and profit never includes tax. Pinterest always gets the amount before tax and shipping. You can change it later under Tax on your store's Connectors & settings tab.

In the appStores›your store›Connectors & settings

Your dashboard does not show profit. It shows your revenue, your Google ad spend and ROAS, and, once your costs are in, your break-even ROAS: the ROAS at which your ads neither make nor lose money. Enter your cost of goods and your other costs under Break-even ROAS on your store's Store & costs tab. These costs never change your tracking.

In the appStores›your store›Store & costs

How is break-even ROAS worked out?What does my dashboard show?

Break-even ROAS is the ROAS at which your ads neither make nor lose money. We work it out each day from the costs you enter under Break-even ROAS on your store's Store & costs tab, at the rates that applied that day. Those costs are: cost of goods, refunds, chargebacks, payment fees, agency and general costs, a fee based on ad spend, a per-order fee, and Google's surcharge in the countries where it applies. Below your break-even ROAS, an ad sale costs you money. These costs never change your tracking.

In the appStores›your store›Store & costs

Because they count by different things. You can pick one country under Market at the top of your dashboard. Your revenue and orders then count only the orders shipped to that country, as Shopify counts them, and the same goes for the sales from Meta clicks. Google's own figures, such as your Google ad spend, count by country the way Google Ads reports them. So a country's numbers can differ between your store and an ad channel, and a sale such as a gift can count in two countries.

On All orders, linked from your dashboard: every order, newest first. Each order shows where the buyer came from, such as a Google ad, a Meta click, a Pinterest ad or No ad click. Open an order to see the ad click that brought it (for a Meta click, also its campaign), the page the buyer landed on, and what each of your ad channels did with the sale, such as accepted.

In the appDashboard›All orders

Not as a report in YourTracking: your dashboard shows your results per channel, such as Google Ads, Meta, Pinterest, Email and No ad click. To see where one order came from, open it under All orders: an order from a Meta click also shows the name of its campaign, and one from a Google ad says it came from a Google ad.

Where do I see each order and where it came from?What does my dashboard show?

Probably not. Your earlier orders fill in by themselves, and once your setup is done each new order shows within minutes of being placed. A store that just started may have no orders yet, so give it a day of real visits and orders. Also check your store's Connectors & settings tab: a channel that still says Connect, or shows steps left, is not sending yet. Still empty after that? Email us with your store name.

In the appStores›your store›Connectors & settings

Why are my Google numbers missing from my dashboard?

A new order shows within minutes of being placed. If one is missing, check these:

1. The days: each order counts on the day it was placed, in your store's own time zone. Check the days you picked at the top of the page.
2. The market: with a country chosen under Market, only the orders shipped to that country count.
3. Test orders are left out of your numbers on purpose.
4. All orders lists every order, newest first, and Go to date takes you to a day.
5. If your store shows Needs you, tracking may have stopped: open it and do the one step it shows.
6. Still missing? Email info@yourtracking.ai with the order number and your store name.

Which time zone do my days follow?A row says Needs you. What do I do?Where do I see each order and where it came from?

Open it: the step that needs you is open, with the one thing to do and its button. Problems show on your dashboard until they are fixed.

In the appStores

Google counts a sale on the date of the ad click, not the date of the sale, and fills in its numbers over the next day or two, so a sale can be missing from Google Ads' reports for a while. A brand-new conversion action also needs about 6 hours before Google accepts sales into it.

You do not have to: we watch every store, day and night. When something stops your tracking, such as a theme change that switched our app off, the store turns amber on Stores with what needs a look, and we email you the one step to take. Each new sale also shows under your latest orders as it comes in.

In the appStores

It means Google no longer accepts the sign-in we hold for your Google Ads account, so we have lost access to send your sales there. Sign in once more with the same Google account to fix it: press Reconnect on the Google Ads page in YourTracking. The orders that waited are sent after that. Until then, the Google Ads row and the Google Ads page say Reconnect.

In the appStores›your store›Connectors & settings›Google Ads

We email you what is affected, what still works and when it is fixed. For anything else, email info@yourtracking.ai with your store name.

Your store's page already shows Email as a channel next to your ad channels. With your Klaviyo key, Email also counts the sales Klaviyo credits to an email or a text message, as Klaviyo shows them. Klaviyo is optional and never holds up your setup.

On your store's Klaviyo page in YourTracking, in three steps. Not now leaves it for later: the page stays there.

1. UTM tracking on? In Klaviyo, switch on Automatically add UTM parameters to links (UTM parameters are tags in your email links that show where a visit came from): click your account name in the bottom left, then Settings, Other, UTM tracking. Then press Yes. Klaviyo adds them to new campaigns and flow messages.
2. Private API key: in Klaviyo, click your organization name in the bottom left, then Settings, API keys and Create Private API Key. Name it YourTracking, choose read-only under Select Access Level and press Create. Copy the key, paste it and press Next.
3. Save and test: press it; the step then says Saved and tested.

In the appStores›your store›Connectors & settings›Klaviyo

On your store's page: Email is a channel there, like Google and Meta, with the orders and revenue of the sales that had an email or a text message before them. Klaviyo's own campaign and flow numbers stay in Klaviyo.

No. The key only needs read access, and we send nothing to Klaviyo.

On your store's Klaviyo page in YourTracking, press Disconnect under the steps, tick the box and press Disconnect. This removes the Klaviyo connection for this store. Your tracking itself is not affected.

In the appStores›your store›Connectors & settings›Klaviyo

Open Account, then Team, and use Invite someone: enter their email, choose a role and the stores they may see, and press Send invite. The invite works for 7 days and only for that email. They set their own password and sign in with their own login, on their own computer or phone, so nobody shares a password.

In the appAccount›Team

There are three roles. An Owner and a Second owner can do everything, with four things only an owner can do: close the organization, remove a store, move a store to another organization, and change who is an owner. A Media buyer, such as your agency, sees tracking, ad results and product revenue, and can read a channel's profit costs but not change them; they cannot change settings or connections. A media buyer does not see the Billing, Team or Alerts tabs of the Account page, so not your card or your invoices either. You can limit a media buyer to some of your stores.

Invite them as a teammate with the Media buyer role: they get their own login, so you never share yours. Open Account, then Team, use Invite someone, enter their email, choose Media buyer and the stores they may see, and press Send invite. A media buyer sees tracking, ad results and product revenue, but cannot change settings or connections. An owner can end their access on the same tab at any time.

In the appAccount›Team

What can each role do?How do I invite a teammate?

An owner opens the store's Store & costs tab and presses Remove store at the bottom. Tracking stops and the store leaves your dashboards at once; its data is deleted on the date the page shows. Then also uninstall the YourTracking app in that store's Shopify admin.

In the appStores›your store›Store & costs

Open Account and press Change password under Login. Enter your current password and a new one of at least 10 characters. Every other device that was signed in is then signed out.

In the appAccount

Press Forgot password? on the sign-in page and enter your email. If there is an account for that email, we send a link to make a new password. The link works for 1 hour; check your spam folder too.

Two-step sign-in asks for a code from your phone every time you sign in, on top of your password. It is your choice. You need an authenticator app on your phone, such as Google Authenticator, 1Password or Authy.

1. Open Account and find Two-step sign-in. Press Turn on, then Show the code to scan.
2. Scan the code with the app, or type the key shown next to it.
3. Type the 6-digit code from the app and press Turn on. Other devices signed in to your login are then signed out.
4. Save the 10 recovery codes it shows: each one signs you in once if you lose your phone. They are shown only this once.

In the appAccount

Use one of your recovery codes. When the sign-in asks for the code from your app, enter a recovery code instead; each code works once. Then open Account, Two-step sign-in and press Set up a new phone, or New recovery codes when only a few are left. No codes left? Email info@yourtracking.ai.

In the appAccount

Open Account. Under Sessions you see every device signed in to your login. Press Sign out on a row to end that session.

In the appAccount

Emails about problems and billing always come: you cannot switch them off. Emails about milestones, such as your first sale delivered, you can switch off under Account, Alerts. They go to the address your Account page shows under Emails go to: your organization owner's confirmed email. On the Alerts tab you can also get alerts in Slack, Discord or ntfy.

In the appAccount›Alerts

Yes. Open Account, then AI keys, choose how long the key works and press Make a key. It asks for your password and shows the key once. Add it to Claude, Cursor or Claude Code as the tab shows, or use it in a sheet or a script. A key only reads the same numbers as your dashboard, never more than you can see yourself. You can turn it off on the same tab at any time.

In the appAccount›AI keys

An owner opens Account, Organizations and presses Close it. Then you choose: keep tracking until your next billing day (or the end of your free trial), or stop everything now. When tracking stops, your data is deleted. If a bill is unpaid, pay it first; then you can close.

In the appAccount›Organizations

Remove the YourTracking app in Shopify, or use Remove store in YourTracking. The buyer then installs YourTracking from Shopify and starts, with their own Google Ads and Meta. Nothing of your history goes to them. If you are the buyer and YourTracking still shows the old owner's store, remove the YourTracking app in Shopify and install it again, then add the store.

Open Account and press Leave this organization. Your access ends at once, and only an owner or a second owner can invite you back. Your login stays.

In the appAccount

Use one login for each business. A business is one organization in YourTracking, with its own stores and team, so add every store of your business to it under Stores. For a second business, sign up again with another login.

YourTracking is in English: every page, every setup screen and every email. Google Ads, Meta and Shopify show their own screens in the language you set there.

Open Requests at the bottom of any page, or Feature requests under Account. Tell us what to build next, and add screenshots if they help. Its status shows on the same page.

In the appRequests

It is your choice, and so is whether it fits the laws where you sell; if you are not sure, ask your own adviser. Track everyone (the default) sends every sale in full, whatever the visitor chose in your cookie banner, and you confirm you have the right to do this. Follow my cookie banner follows each visitor's choice: a visitor who rejects cookies or never answers is not sent to Meta, and goes to Google without personal details.

In the appStores›your store›Connectors & settings

A banner that reports each visitor's choice into Shopify's own customer privacy settings. Shopify's own cookie banner does, and Shopify asks that other banners, such as Cookiebot or another consent app, connect to those settings too. Not sure about yours? Ask its maker whether it reports into Shopify's customer privacy settings. A banner built into your theme also works if visitors can say no. If yours does not report there, we cannot see when a visitor says no, so this setting cannot do its job.

How does YourTracking handle Google Consent Mode v2?

With Follow my cookie banner, each sale we send to Google carries the visitor's choice from your cookie banner. A visitor who said no goes to Google marked as not consenting and without personal details, and is not sent to Meta. With Track everyone, every sale goes to Google marked as consenting, as you confirmed you have the right to do. There is nothing else to set up in YourTracking: it follows your cookie setting, as long as your banner reports into Shopify's customer privacy settings.

In the appStores›your store›Connectors & settings›Cookie banner

Which cookie banners work with Follow my cookie banner?Should I choose Track everyone or Follow my cookie banner?

Yes. On your store's Connectors & settings tab, under Cookie banner, pick the other choice and press Save. It applies from that moment; sales already sent do not change. Google and Meta may report and bid a little differently for a week or two.

In the appStores›your store›Connectors & settings

Yes. The code our app adds to your store places a few cookies on your store's own domain, so a sale can be linked to the ad click that brought the buyer. On some stores it also keeps Meta's own advertising cookies. With Follow my cookie banner, these are kept only for a visitor who says yes to marketing cookies; with Track everyone, they do not wait for a yes. Whether to name YourTracking in your cookie banner and privacy policy depends on the laws where you sell, so ask your own adviser if you are not sure. Our Data & API Usage page says what we process.

Should I choose Track everyone or Follow my cookie banner?Is YourTracking GDPR compliant? Which customer data do you keep?

We process your customers' data only for you and on your instructions, under our Data Processing Agreement. It is part of the Terms, so it applies from the day you sign up. In the GDPR's words, you are the controller (you decide what is done with your customers' data) and we are your processor (we process it for you). Whether your own store follows the GDPR, such as your cookie banner and your privacy policy, is yours to check; ask your own adviser if you are not sure. We process each order (its number, value and time), the ad click it came from, and, where your settings allow it, the details a buyer enters at checkout, such as email, phone, name and address. Personal details are hashed (turned into a code that cannot be read back) before they go to Google and Meta, except the few a platform needs as they are, such as the postal code and country for Google. Your data is hosted in the European Union, and we never sell it. It is deleted when you remove a store or close your organization. Every detail is in the Privacy policy.

What happens to my data when I remove a store or close my organization?Should I choose Track everyone or Follow my cookie banner?Where are the Terms, the Privacy policy and the Data Processing Agreement?

A removed store stops tracking at once, and its data is deleted on the date shown when you remove it. Closing your organization deletes all its data when tracking stops: on your next billing day (or at the end of your free trial), or at once if you stop everything now. Deleted data cannot be brought back.

Each is on its own public page, linked below, with the list of sub-processors (the companies that process data for us). The Data Processing Agreement covers how we process personal data for you, and it is part of the Terms.

TermsPrivacy policyData Processing AgreementSub-processors